Image Quality and Relevance:
Choose high-quality images that are clear, well-composed, and relevant to the topic.
Ensure the image is directly related to the content on the page where it’s hosted.
Image File Name:
Use descriptive and relevant filenames that include keywords related to the image and its context. Avoid generic file names like “image123.jpg.”
Write a concise and descriptive alt text for the image. Alt text helps search engines understand the content of the image, and it’s important for accessibility.
Ensure the image is placed within a webpage that provides relevant content and context. The surrounding text should support the image’s topic.
Optimize the webpage where the image is hosted for relevant keywords and topics. This can help improve the overall ranking of the page and its associated images.
Page Load Speed:
Optimize your website’s performance to ensure that images load quickly. Google takes page load speed into account when ranking images.
Make sure your website and images are optimized for mobile devices, as mobile usability is an important factor for Google’s rankings.
Create and submit an image sitemap to Google using Google Search Console. This helps Google discover and index your images more efficiently.
Encourage users to engage with your image by sharing, linking to it, or viewing it on your webpage. Positive user engagement can contribute to higher rankings.
Structured Data (Schema Markup):
Use structured data markup, such as ImageObject schema, to provide additional context to search engines about the image and its related content.
Acquire high-quality backlinks to the webpage containing the image. Backlinks from authoritative and relevant sources can positively impact your image’s ranking.
Share your image on social media platforms and relevant online communities. Social signals can indirectly influence image rankings.